Research on alcoholic beverages Essay Example for Free

Research on alcoholic beverages Essay In this research document I am going to discuss a couple of things concerning the packaging and marketing of alcoholic beverages, then I am going to discuss the target audience of the alcohol industry. there are many rules concerning the packaging and marketing of alcohol in South-Africa, this is due to the fact that we have a lot of car accidents and acts of violence connected to the consumption as evident in the Gauteng liquor policy. According to euromonitor.com the biggest trend at this stage in South Africa is Sustainability not only among manufactures but also among consumers more and more people are becoming more environmentally aware, and this leads to innovation of packaging solutions for the future. Another notable thing that is mentioned on euromonitor. com is that there is more detailed segmentation of international and locally produced products are being applied , stimulating our economic growth in the local alcohol industry. According to ttb. gov the only requirements for the packaging of alcohol in south africa is that it should include the name of the product where it was made and special instructions and warnings and as far as the rest of my research shows it is also a requirement to state on the product that it is not for sale to persons under the age of 18 accept for that there seems to be little constraints concerning the packaging of alcohol. Packaging of products that we produce in south africa sometimes has to relate to international standards due to the fact that we want to export our products but when it comes to advertising alcoholic drinks in south africa there is a couple of things I have to mention. According to the Gauteng liquor policy advertising alcohol increases the amount of alcohol consumed this is a hot debate at this current moment as there are people contesting against the current laws (Gauteng liquor policy, (2011) [pdf]. This shows that the rules regarding advertisement of alcoholic beverages will increase with time, keeping that in mind can be useful in the future regarding the marketing plans that companies that produce alcoholic beverages set up for the future. According to an article the cost of harmful alcohol abuse in South-Africa; harmful alcohol use is very high in south africa and its stated that it is one of the main risk factors for poor health in South-Africa (http://www. ara. co. za) The target audience for alcoholic beverages is all people that are older than 18 due to law restrictions, the majority of adult do consume alcohol and thus the target audience is quite big the income level of the consumers of alcohol is very diverse but when it comes to specialized products like craft beer for instance the market is much more directed at the upper class, where there is cheaper alternatives for lower income classes. The target audience of alcohol is dependent on the personality of the brand due to the fact that consumers relate to brands and make their choices according to how they would like to portray themselves amongst other individuals. According to Craig Berman the people that drink the most are young men and he also states that men tend to drink more than woman, this is why so manny of the existing companies directly target younger men. (C. Berman 2012 chron . com) Sports fans are also a great target for the alcohol industry due to the fact that men and woman enjoy drinking whilst being entertained by sporting events. The alcohol industry is known for advertising by sponsoring sporting events sport teams and so forth, and in some cases the fans of sponsored teams are just as big fans of the alcohol brand that sponsors their team. So in conclusion the Target audience for alcohol is quite a wide group of individuals but mostly consists out of younger men aged between 18 and 49 and sports fans are also a big hit , the regulations in south africa concerning he packaging is not too strict but one still has to comply to some rules concerning warnings and so forth, the market is very specific and very segmented into various target audiences and lastly the biggest trend in South-Africas alcohol industry is focusing on sustainability . Reference list Craig Berman http://smallbusiness. chron. com/largest-target-markets-alcohol-advertising-66914. html http://www. ttb. gov/itd/southafrica. shtml http://www. euromonitor. com/alcoholic-drinks-packaging-in-south-africa/report http://www. ara. co. za/industry-tips/code-of-conduct http://www. ara. co. za/uploads/ban-on-alcohol-advertising/economic-impact-of-an-adban_econometrix_ara_chapter3. pdf.

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Question 1: Opening a new restaurant required many decisions. Pricing strategy is one of the vital ones that could make or break the restaurant. I would recommend the combination of value pricing and competitive pricing for the new restaurant. Value pricing strategy is to use the price to communicate the restaurant’s position, reflect the bundle benefits offered while competitive pricing gives the restaurant a competitive edge among the existing restaurants in the neighborhood. Ideally, the restaurant’s pricing should be high enough to place itself into the fine dinning categories in customers’ minds, but also competitive enough to attract customers from competitors. The decision for choosing these strategies is based on the following reasons. First of all, Center City Philadelphia is an up rising neighborhood that is home of many young professionals. This location offers the ideal market segment for the restaurant – the customers who are willing to spend extra bulks for better experience. Value pricing, in this situation, can be seen as prestige pricing. Prestige pricing plays on customer’s psychology principles of attaching quality with high price. Pricing the menu high, along with the innovative and modern look will easily put the restaurant into a good position. The key point of having value pricing is the actual value going along with the product. The restaurant has to make sure the food and service live up to the customer expectation. They should make sure the ingredients are fresh and the foods are flavorful. Having their supply delivered from local farms is a good strategy for quality ingredients with reasonable price. That is also a socially conscious effort by supporting local businesses and farms and building a long... ...arefully allocate our money and make sure we make a sustainable plan to expand but not affecting our current services. Other factor to consider is competition from other providers in the market. We need to be up to date, sensitive competitors’ move and flexible to adjust and deal with any changes. It’s better to be proactive than be reactive after the fact. Company customer base and loyalty is also a factor to be considered. Customers in cable industry are not too attached to the service provider but they tend to avoid the inconvenience of switching carrier. We need to put customer satisfaction our priority and make it effortless for them to switch over our company. Government rules and regulations are things we also need to be mindful of. Change in regulation can have either positive or negative impact on the company, and we stay alert to make any move accordingly.

Harvard Guide to Happiness, Freakonomics, Can’t a Woman Be Einstein Essay

The methods suggested from a research conducted over 10 years on 1,600 Harvard students are relevant today more than ever. The global trend of shift in workforce from manufacturing to white collar work necessitates workers obtain higher degrees of education. Individuals with higher education degree are more equipped with the capacity to better manage given tasks of the service sector employing analytical thinking. Workforce comprised of such highly educated individuals enhances competitiveness in the increasingly complex global economy. Thus the value of individual academic pursuit is critical in sustaining economic development of a nation. Assuming that students furthering their studies decide based on freewill, keeping students motivated is the key to encouraging them to pursue higher education. Basing on the results from the study, increasing interaction among the various elements within the school system such as faculty and peer-students propel students to achieve higher grades, become more intellectually engaged and increase their overall happiness. An NBER study of a group of Kenyan girls in 69 primary schools comparing those who were randomly selected to receive scholarships to those who did not receive any surprisingly concluded that greater education does not in fact lead to greater democracy. However I believe the relationship between education and democracy can either be strengthened or weakened based on the content of the education received by the citizens and how it is famed in the classroom setting. Education systems that emphasize and value freedom of expression through heated discussion among peers inevitably provide an opportunity for the students to experience democratic way of handling things. The way information was given to the young girls in Kenya and its substance may have been the reason in the failure of increased education to result in greater democracy. The essay that demonstrated that biological difference exists between male and female but does not suggest a difference in aptitude pose an important issue in the field of education. I agree that the results hint a change in the education system but I hesitate to agree with Leonard Sax in his belief that â€Å"coed schools do more harm than good†. The fact that current coed schools might not provide an environment for boys and girls to learn at the pace of their maturing brains does not necessitate those students to be educated in single-sex schools. The problem, if there is any, would lie in the lack of division of classes based on the level of each subject. Division of class in coed schools based on proficiency, for instance beginners, intermediate and advanced seems an appropriate response that effectively deals with the problem embraces outliers at the same time.

Thes Dental Clinics Goals, Objectives And Future Direction

Introduction Business planning is key to any business, as well as setting objectives to reach their goals. Objectives can be measure through performance management tools to ensure the business is on track and achieving their goals. This report will focus on Bupa s dental clinic’s goals, objectives and future direction. In addition, it shall specifically identify roles and responsibilities of middle managers and consider how they communicate between higher and lower levels of the business. Primary evidence was gathered through a meeting and observations with Bupa’s flagship centre manager to determine their role, responsibilities and examine how they manage lower level subordinates and the rest of workforce to achieve success in the†¦show more content†¦There are many layers within the business structure however middle managers also known as centre managers or onsite managers, ensure the day to day management of Bupa’s dental clinics run smoothly and efficiently. How does the centre manager enable the business unit and organisation to reach their goals? Bupa’s flagship dental centre manager is responsible for reporting and advising to senior management, duties include managing lower level subordinates and the dental clinics workforce. In addition, co-ordinate, optimise the administrative division through monitoring and updating the following: 1. Patient care 2. Financial – Turnover costs 3. Growth 4. Human resources 5. Utilisation of staff, system resources 6. Research development /Training 7. Marketing The centre manager communicates Bupa’s vision and