Nissan Motors Essay

Company Introduction Nissan push Company Ltd (Nissan) is Japanese Company engaged in the automotive industry worldwide. The Company, including its associated brands, designs, produces and sells more than 3.7 million passenger cars and commercial vehicles in more than one hundred ninety countries. The Company is engaged in manufacture and sale of passenger automobiles, as well as the supply of automobile parts. Major overseas foodstuff for Nissan included Europe, North America, Africa, New Zealand and China.The Companys major turnout sites are located in Japan, with additional facilities located in the coupled States, Mexico, the United Kingdom and Spain. In 1999, the Company established an alliance with Renault SA, a French automobile manufacturer. The alliance is designed to achieve profitable and match growth for the two partners through the creation of a bi-national group.Nissan (Japan) is amongst the top trine car manufacturers in Japan and the top five in the world. As w ell as its cars, pickups and sports utility vehicles, the company also has an interest in heavier vehicles and equipment such as vans, trucks, buses, components, aerospace, industrial machinery and marine equipment.STP1) Segment* nuclear families in the Hatchback segment2) Target Group* Upper center of attention class executives3) Positioning* A simple small car which would wanton away life better for the ownerSWOT Analysis* Strength1.Nissan Micra/ surround available in India, China, Australia, Japan, UK, Canada and other countries 2. Micra known for reliability, excellent build quality, and user friendliness 3.Strong brand name Nissan enhances brand credibility and presence 4.Excellent advertizement and branding.* Weakness1.Small car has space issues2.Limited dealership and servicing when compared to competitors.* Opportunity1.Fast ontogenesis automobile market2.Increasing purchasing power parity3.Use the strong orbicular brand presence4.Need to work on bringing hybrid and e co-friendly models.* Threats1.Intense contender2.Government regulations and increasing fuel prices3.Improvement in public transport.