Marketing Plan for Host-Family Business in Cape Cod, MA

Executive SummaryA team of MKT **** students have come up with an conceit for a start-up company which would secure host-family accommodation for in the first place European college students who plica to Cape Cod (MA) to work each summertime. Summer consumption is plentiful at this beautiful New England eliminate spot, in contrast to limited and expensive pass housing. from each one summer, thousands of dullard students cram hotel and motel rooms throughout the Cape and exceed up to several weeks attempting to secure more affordable thirster precondition accommodations. Such space is at a reward as well paying vacationers be the preferred customers of both(prenominal) the hotel, motel and vacation home rental market. The result is a tourist exertion desperate for a labor pool that it cannot easily house. Essentially, we would be summer housing brokers for J1 visa students. Homestays USA (the workings ennoble of the proposed company) plans to introduce the popular European concept of the host-family to the market, and in doing so, intends to trail an inventory of host families. These host families depart admit adapted accommodations (and possibly some meals depending on plan offered) for psyche or small groups of students for reasonable remuneration. The operate would solicit accommodations primarily in the greater Hyannis area which would be convenient to the chief(prenominal) summer employment locations for pedestrian and bicyclist students.

This idea has already standard strong support from the Small Business electric pig (MA)1 and the Hyannis heavens Chamber of C ommerce Board of Directors2 following an ini! tial accession in Spring 2006. We recommend re-opening dialogue with both these agencies in conjunction with executing the marketing plan. We are proposing a service that requires a high degree of relationship building and maintenance, and we will require a staff that understands this criticality. Next, lets examine our site customers;A. Who are they?College students... If you want to get a full essay, position it on our website: OrderCustomPaper.com

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